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Trademarking Your Wine in the EU

  On May 20, world leaders at the World Intellectual Property Organization met in Geneva, Switzerland for a two-week conference where they adopted the Geneva Act of the Lisbon Agreement.  This Act would provide better protection for geographical indications (GIs) for trademarks.  GIs indicate the origin of a product which is important to many business […]

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When May A Brewer Market Its Beer As “Craft Beer”?

When May A Brewer Market Its Beer As “Craft Beer”? The Brewer’s Association defines a “craft brewer” as being “small, independent, and traditional.” “Small” meaning with “annual production of 6 million barrels of beer or less.” “Independent” meaning “less than 25% of the craft brewery is owned or controlled by an alcoholic beverage industry member […]

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Digital Marketing Compliance In The Alcoholic Beverage Industry

For businesses, the advantage of using social media and digital marketing is obvious. In 2012, there were over 901 million monthly active Facebook users and over 465 million Twitter users. These social media sites, along with others such as Pinterest, Instagram, and YouTube, are now understood to be a useful tool amongst businesses hoping to influence […]